Digital Marketing Specialist

An exciting opportunity for an experienced Digital Marketing Specialist to join the Deyanera team is available. With your technical knowledge, your organizational and problem-solving skills, you will contribute to Brand Awareness by creating Social Media and Google Ad Campaigns, evaluating campaigns for their effectiveness and developing response actions to increase sales.

This is a newly established position that requires practical participation in a fast growing company in the European and American markets of Luxury products.

More specifically, your responsibilities in the position of Digital Marketing will be the following:

  • You will take control of digital Marketing tools. (Website performance and social media accounts, creating and managing postsl)
  • You create Google Ads Campaigns, Social Media Ad Campaigns and Newsletter Campaigns ensuring that every Marketing strategy is developed along the lines of Deyanera’s creative team.
  • Evaluate campaigns for their effectiveness using Google analytics, Facebook ads manager, Mailchimp.
  • SEO management and optimization.
  • Research and implement search engine optimization recommendations.
  • Utilize A / B testing and other conversion rate optimization methods.
  • Be up-to-date on new technologies and trends in your field and share them with others.
  • Interact with customers and deal with customer’s inquiries.

The ideal candidate has the following characteristics:

  • 3 years (at least) of experience in luxury brands in the markets of Europe and America.
  • Bachelor Degree in Digital Marketing.
  • Knowledge and hands-on experience with Google Ads, Facebook / Instagram Ads, Remarketing / Retargeting, Google analytics and Mailchimp.
  • Experience in E-commerce.
  • Basic knowledge of SEO tools.
  • Excellent knowledge of Google analytics.

About us:

Deyanera was founded in 2018. It is a luxury-clothing label based in Thessaloniki.
Our collections are based on high quality, environmentally-friendly materials. The pieces are handmade.
Each garment is made in Europe and crafted with traditional techniques, intricate details and unique fabrics and yarns, showcasing a timeless femininity in the modern world. Deyanera appears on schedule at Paris Fashion Week and sells 2 collections a year, during the Paris main market.

Send your application and CV to or contact Suzana Karipidou (Office Manager) at if you have any questions about the position.
Deadline for applications is July 30, 2021.
Expected start at 1 September 2021.
We look forward to hearing from you!